Affection By Chola is a major retail distributor carrying a diverse line of intimate apparel, sexy lingerie, sleepwear, swimwear, hosiery, casual wear and more. We are continually expanding our product to offer more products including women fashion accessories, high quality skirts, tops and other fashion accessories.
Affection By Chola also maintains and features the largest single location of a retail lingerie store in the Johannesburg CBD. We sell and distribute products in over 80 countries worldwide through our internet/online presence. Our web site, abchola.com is now the #1 leading Internet web site for all types of lingerie, swimwear and sleepwears in South Africa.
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In addition, our selection includes the largest variety of wholesale name brand bras, wholesale thongs and panties, plus size bras, wholesale corsets, girdles, fajas, shapewear, swimwear and more.
Affection By Chola ™ - we also service and supply all business venues including boutiques, retail stores, discount outlets, EBay sellers, flea markets and other websites. We appreciate our customers and orders of all size. Whether your product need and business is large or small, we welcome all orders. Our professional and friendly customer service is ready to serve you. Our fast shipping allows you to receive your order within the shortest possible time.
The Affection By Chola has become synonymous with value. The exciting treasure-hunt experience of shopping for our great off-price lingerie or ladies fashion range, attracts a passionate and loyal customer base. Our target customer includes the middle- to upper-middle-income shopper, who is fashion and value conscious and fits the same profile as a department or specialty store shopper. Affection By Chola is oriented to the more moderate-income market.
Our vision is to be Africa’s off-price, value Company. We remain focused on driving profitable sales through sharp execution of the fundamentals of our off-price business model.
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